London, United Kingdom – Marucci Sports and The 108 announce the grand opening of Hitter's House inside of The 108. The retail addition will complement the current baseball and softball facility, the largest facility of its kind in Europe. 

"From the outset of planning The 108, our goal was to ensure that quality defined everything we do," said The 108 founders Michael Wakelam and Max Trautman. "A retail component was always part of the vision, so partnering with Marucci—a brand that has climbed to the top of the baseball and softball equipment world with a reputation for excellence—felt like a natural fit. We’re excited to collaborate on this project as we continue expanding the game in the UK and Europe, offering the widest range of products available."

This expansion marks another significant milestone for Marucci Sports, being the second international retail location following the recent opening of Hitter's House in Tokyo, Japan.

"We're excited to continue our expansion and bring our products to London," said Kurt Ainsworth, co-founder and CEO of Marucci Sports. "The UK market is hungry for baseball, and we're happy to partner with The 108, which is helping to grow the game internationally."

The new store will be inside of The 108, located at Brent Terrace, Brent Cross, London NW2 1LT. Hitter's House will offer exclusive merchandise including bats, fielding gloves, batting gloves and more from all of Marucci Sports' brands, including Marucci, Victus, Lizard Skins and Baum. Customers can expect the same high quality products and exceptional shopping experience that Hitter's House is known for.

The new location will open Wednesday, April 2, 2025. Customers are invited to visit the store and be among the first to shop Marucci, Victus, Lizard Skins and Baum products.

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About Marucci Sports

Based in Baton Rouge, Louisiana, Marucci Sports was founded in 2004 by two former Big League players and LSU’s head athletic trainer, who began handcrafting bats from a backyard shed for some of the best players in the game. Fast forward to today, Marucci has turned into a premier brand in diamond sports across all product categories, from wood and metal bats to fielding gloves and protective gear to apparel and footwear. Marucci Sports acquired Victus Sports in 2017 and together they are the top two most used bats among professional players. Beginning in 2025, Marucci and Victus are the Official Bats of Major League Baseball, while Lizard Skins – another brand in the Marucci Sports family – is the Official Bat Grip of Major League Baseball. Marucci Sports also owns Baum Bat and Hitter's House, the family of brands' experiential retail locations. Other retail locations include Austin, Cedar Park, Denver, Houston, Lafayette, Las Vegas, Midwest (Ozark, Missouri), Orlando, Phoenix, Tulsa, Tokyo and a flagship location in Marucci’s hometown of Baton Rouge. For more information visit maruccisports.com.

About The 108

The 108 is Europe's largest indoor baseball and softball training & leisure centre. Located in the Brent Cross Town regeneration project, it houses a full size adult infield, 4 HitTrax-enabled full size batting cages and 2 bullpens. For more information visit the108.co.uk.