Jun 24th 2024

Marucci Sports announced today the grand opening of their latest Hitter’s House location in Tokyo, marking a significant milestone in their global expansion. This facility will open on June 24, 2024, and offer an unmatched experiential retail and training environment in one of the world’s most passionate baseball and softball markets.

“Since establishing our office in Japan in 2021, our focus has been on deepening our connection with this growing market,” said Kurt Ainsworth, Co-Founder and CEO of Marucci Sports. “Japan’s respect and discipline for the game aligns perfectly with our values, and we see tremendous opportunity in offering the same premium products used by the best players in the world. Opening this Hitter’s House will allow us to provide top-tier service and products to further strengthen the bond between our national pastimes.”

Hitter’s House Tokyo boasts over 140 tsubos (5,041 square feet) of climate-controlled space, featuring three batting cages, two of which are HitTrax enabled, and Fungoman machines for both baseball and softball. The specialty retail store will showcase the latest products from Marucci, Victus, Lizard Skins, and Baum, allowing athletes to demo the latest technologies and find the perfect bat for their swing.

A key differentiator for the brands, Japan and this training facility is the Baseball Performance Lab (BPL). Powered by data scientists and engineers, the BPL is dedicated to revolutionizing how baseball and softball athletes approach their equipment, utilizing cutting-edge technology to study the connection between the athlete and their bat.

Ainsworth continued, “this BPL facility is the only other location outside of our headquarters in Baton Rouge, Louisiana. It will allow us not only to design and test products for the Japanese market but complete the feedback loop to ensure we are providing the best gear whether it be for rubber ball, high school or wood bat competition.”

Over 90 active Big League players, including Marucci Athletes Austin Riley and Francisco Lindor, Victus Athletes Anthony Volpe and Julio Rodriguez and Lizard Skins Athlete Mookie Betts, have visited the BPL on Marucci Sports’ Baton Rouge campus. By establishing another BPL in Tokyo, athletes will gain access to the same high-tech capabilities used on Big Leaguers.

Memberships to Hitter’s House Tokyo are not required, as it is open to the public. Plus, athletes of all ages and skill levels will be able to visit the BPL to be fitted for a bat.

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The facility will be located at Caretta Shiodome B1-B33, 1-8-2 Higashi-Shinbashi, Minato-ku, Tokyo, 105-7090 Japan. Hitter’s House Tokyo is the brand’s first international Hitter’s House location. Other Marucci retail locations include Austin, Cedar Park, Denver, Lafayette, Las Vegas, Midwest (Ozark, Missouri), New Orleans, Orlando, Phoenix, Tulsa and a flagship location in Marucci’s hometown of Baton Rouge.

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