Sharing a strong commitment to the women of fastpitch on and off the field, Marucci Sports has partnered with Athletes Unlimited to positively impact the experience of players and fans. Athletes Unlimited has gained popularity by taking a new approach to the game and empowering athletes to call the shots.

Athletes Unlimited is a next generation professional league and “a new way to play ball”, with a radical scoring system where players earn or lose points every game based on both their team and individual performances. Players with the most points each week become captains and draft their roster for the week throughout the 5-week season. Allowing the athletes to have equity, along with creating rules and handling recruitment of players, has garnered the league ample attention.

“Our partnership with Athletes Unlimited is both unique and exciting. The fresh approach they have taken to not only fastpitch, but other sports, has really challenged the status quo of women’s professional leagues and provided a new format for how athletes compete. The world’s best fastpitch players are in the driver’s seat and have total control for setting their team up for success. We are thrilled to be a part of their momentum and look forward to building a lasting relationship with them,” said Allison Parsell, Director of Softball Sales.

The third season of AU started on July 29^th in Chicago with ESPN, the most popular sports channel in the world, reaching 80 million households yearly, televising all games on one of their platforms throughout the season.

“At Athletes Unlimited, we are committed to providing the best professional experience for players anywhere in the world,” said Cheri Kempf, Senior Vice President of Athletes Unlimited. “That’s why we are proud to partner with Marucci to support all of our efforts to enhance the athlete and fan experience.”

As a Supporting Partner, Marucci products will be in the hands of the best athletes and available to their loyal following, with exposure in the Athletes Unlimited newsletters, on the league website, and all social media channels, including the app.

With valuable feedback from professional athletes and elite travel ball organizations, Marucci provides the tools athletes want and need to be successful. Partnering with a league who values collaboration and competition is an opportunity to further athletes’ visibility and positively impact the future of fastpitch.